Redefining What It Means To Be a "Creative"

✨🪐 THE MAIN POINT

We need to redefine what it means to be a creative.

Not just for the purpose of this community, who it’s meant for, and the tribe we’re trying to gather. But because, it seems to me, we’ve lost the true sense of the word and also the practice.

As it stands, I think "creative" has become a somewhat shallow, blanket term—a mass-cultural (d)evolution of what it has always really meant. I am once again generalizing, and feel the need to point this out before I say the following: in many instances (not all), it has become an easily reached for calling card, an IG bio adjective.

In 2025, calling oneself or referring to someone as a “creative” immediately conjures images of an artist (usually struggling), someone in the visual arts, or (in the best cases) someone who is paid to come up with ideas. That’s all fair. But what about everyone else?

*I am mostly referring to this in the general, modern professional context here. There are many creatives who have committed themselves to a truly creative life.

Aren’t the words "creative" and "creation" inextricably linked? Wouldn’t it stand to reason that if you are creating something or often, you are therefore a creative?

Does it matter if it’s art, imagery, a novel, a garment, a website, or…a business? What about a garden, a community, an entirely new way of thinking? A new system, a new model, a new way forward?

Somewhere along the way, the definition narrowed, and in doing so, it diluted. There are so many people I’ve encountered who are, by all means, devoted to the act of creation, but they don’t think of themselves as creatives—because they don’t paint, or design, or fit into the traditionally accepted archetype or (in 2025) aesthetic. And yet, they are in the thick of bringing new ideas, products, and experiences into the world.

When I talk about being a creative and assembling a tribe of new-era creatives — this is what I mean. It’s not about the industry you’re in or whether you have an artistic talent that can be easily categorized. It’s about whether you are actively creating instead of just consuming. Whether you are devoted to building, experimenting, shaping, making.

So this is a call to take the definition back. Because creativity isn’t just for artists—it’s for the architects of new ideas, the founders forging unconventional paths, the Dreamers who refuse to accept the world as it is and instead choose to build something different. It’s about reclaiming the essence of creation itself.

So maybe the real question isn’t, "Are you a creative?" but rather, "Are you creating?"

The Dreamers Community

THE DREAMERS is a home for those who are focused on actively creating for where the world is going—not just thinking, not just consuming, not just content with the status quo, but making things for where the world is going. This is a community built for those who are shaping (or want to shape) the future in their own way, across industries, disciplines, and mediums. It’s not about fitting into a predefined mold of what a creative should be—it’s about recognizing that the act of bringing bold ideas into reality, creation itself, is what matters.

We are not here to gatekeep creativity. We are here to expand it. To strip it of the narrow constraints that have been placed on it and instead celebrate the vastness of what it means to build something from nothing. To create new businesses, new experiences, new art, new systems, new models, new products, new paths, new blueprints for how we work, live, and express ourselves.

This is more than just a collective of creatives—it’s a movement toward a new way of thinking, working, and making. A space where collaboration and connection aren’t exclusive or limited by industry, but fueled by the ideas and insights found at the intersections between fashion, film, art, design, music, entertainment, technology, and beyond. Where friction and fusion lead to the kind of breakthroughs that don’t happen in isolation.

Because the truth is, no big idea becomes real alone. No new system is built in a vacuum. The Dreamers Community is about bringing the right minds together—the ones who push boundaries, experiment relentlessly, and bring bold visions to life. When creators of all kinds connect, when ideas meet action, that’s when real transformation happens. And that’s what we’re here to build.

As always, thanks for reading and for being here,

✨🪐 Teodora

P.S. — you can always reply to these emails or email me directly at [email protected] with feedback, thoughts, ideas, feelings, hopes….wishes…dreams.

CONNECTING THE DOTS || DESIGN x ART

Mary Efimova’s ART SOFA collection

ART SOFA is exactly what it sounds like — a very cool fusion of fine art with functional design, transforming furniture into art and even more so, into captivating conversation pieces. Created by artist and designer Mary Efimova, the collection reimagines sofas as canvases, adorned with digitally printed, surreal, and dreamlike imagery inspired by whimsical children’s art, energetic city graffiti, and monochromatic prints.

Blurring the lines between interior design and artistic expression, ART SOFA redefines redefines the role and form of art within a space and blurs the thin lines between art and design even further. The collection is pre-launch and (according to her instagram) will be available in a limited edition series of 100 pieces.

More below and here, via Mary’s Instagram.

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